Blake Plumley, Shopr Rewards Advisory Board
With expertise in luxury offerings for high-net worth individuals, Plumley enhances Shopr Rewards’ focus on exclusive, high-end lifestyle experiences
Orlando, Fla.—Dec. 12, 2024—Shopr Rewards (“Shopr” or the “company”), an innovative provider of instant cash back rewards in the travel industry and beyond, proudly announces the appointment of Blake Plumley to its advisory board. As an influential figure in the luxury real estate industry and chairman and CEO of The BluWater Group, a diversified investment firm specializing in luxury real estate, aviation, and yachting, with a strong emphasis on creating extraordinary lifestyle experiences for high-net-worth individuals worldwide, Plumley brings over two decades of experience in catering to high-net-worth individuals with exclusive lifestyle offerings.
Recognized for his role in developing, marketing, and managing upscale resort communities across the United States, Caribbean, and Central America, Plumley’s expertise will be instrumental in shaping Shopr Rewards’ strategy. His leadership at The BluWater Group has established new benchmarks in luxury experiences, from world-class resort developments to elite yachting and private air travel. Frequently quoted in renowned publications such as The Wall Street Journal and Forbes, Plumley’s insights are highly sought after within the luxury market.
“Blake’s background in luxury real estate development and his commitment to delivering exceptional experiences are perfectly aligned with our mission at Shopr Rewards,” said Paul Mattimoe, president and CEO of Shopr Rewards. “His perspective and expertise will support our goal to create an unparalleled rewards ecosystem that resonates with today’s luxury-minded consumers.”
Throughout his career, Plumley has been involved in transactions totaling over $6.5 billion in real estate sales and has contributed significantly to sustainable development efforts, including collaborations with organizations like The Nature Conservancy. His appointment to Shopr’s advisory board underscores the company’s dedication to curating a unique rewards platform that meets the expectations of affluent, experience-driven individuals.
“I’m honored to join Shopr Rewards and look forward to contributing to a platform that is redefining how rewards cater to the high-end travel and lifestyle market,” said Plumley. “There is a tremendous opportunity here to collaborate with premier brands and luxury service providers, engaging discerning consumers through leveraging the expertise from BluWater’s global ventures to design loyalty programs that redefine engagement and elevate the lifestyle experience for luxury-focused consumers.”
With Plumley’s guidance, Shopr Rewards is poised to expand its reach, driving loyalty across new industries and iconic brands with best-in-class rewards.
For more information on Shopr Rewards and partnership opportunities, visit shoprapp.com.
About Shopr Rewards, LLC
Shopr Rewards (https://www.shoprapp.com) is a cutting-edge mobile shopping app that revolutionizes customer engagement and loyalty by offering instant cash back rewards at over 325 major retail, restaurant, and recreation brands. Designed to integrate seamlessly with existing loyalty programs, Shopr empowers businesses to drive transactions and future revenue by allowing customers to earn and redeem cash back directly through the app. With features like targeted push notifications, advanced purchase behavior analytics, and customizable promotional offers, Shopr not only enhances the customer experience but also provides valuable insights to help businesses better engage with their audience. Through its innovative approach, Shopr helps users save hundreds, if not thousands, of dollars annually, while enabling businesses to grow their revenue and foster long-term customer relationships.
