Giulio Pluchino, Sales Leader

Veteran sales executive joins Shopr to drive customer acquisition and accelerate sales

Orlando, Fla. – April 29, 2025 — Shopr Rewards (“Shopr” or the “company”), an innovative provider of instant cash back rewards in the travel industry and beyond, today announced the appointment of Giulio Pluchino as Sales Leader. Pluchino will be responsible for spearheading the company’s sales strategy from the company’s Orlando office, building a high-performing sales team, and driving new client acquisition as Shopr continues its expansion.

Pluchino brings a strong background in sales leadership and business development. Most recently, he served as Director of Sales at Universal Debt Relief and Universal Direct Lender, where he built and led teams focused on securing high-value financial partnerships and consistently delivering revenue growth. His ability to scale teams and execute results-driven strategies will play a central role in Shopr’s growth trajectory.

“I’m thrilled to join Shopr Rewards at such an exciting stage,” said Pluchino. “The platform’s ability to deliver real-time rewards and measurable business impact makes it a true differentiator. I look forward to leading our sales efforts, building a world-class sales team, and helping more businesses discover the value Shopr can bring.”

With deep experience in outbound sales strategy and client acquisition, Pluchino will focus on identifying new growth opportunities and helping Shopr scale its presence in key verticals, including travel, automotive, health clubs, and other membership-based industries. His leadership will support the company’s mission to help businesses monetize loyalty and engage their audiences in more meaningful, measurable ways.

Pluchino’s hire comes as Shopr continues to invest in building a talented, mission-driven team focused on redefining loyalty through instant, flexible rewards. The company expects continued growth across several sectors in 2025 as more businesses seek modern, data-backed solutions to drive engagement and repeat spend.

About Shopr Rewards, LLC

Shopr Rewards (https://www.shoprapp.com) is a cutting-edge mobile shopping app that revolutionizes customer engagement and loyalty by offering instant cash back rewards at over 325 major retail, restaurant, and recreation brands. Designed to integrate seamlessly with existing loyalty programs, Shopr empowers businesses to drive transactions and future revenue by allowing customers to earn and redeem cash back directly through the app. With features like targeted push notifications, advanced purchase behavior analytics, and customizable promotional offers, Shopr not only enhances the customer experience but also provides valuable insights to help businesses better engage with their audience. Through its innovative approach, Shopr helps users save hundreds, if not thousands, of dollars annually, while enabling businesses to grow their revenue and foster long-term customer relationships.

For more information, visit www.shoprapp.com.