Orlando, FL – July 22, 2025 – Shopr Rewards, a leading fintech loyalty app and marketing platform that provides instant cash back rewards at 325+ major brands, has introduced a new fundraising model designed to make automated, sustainable giving accessible to every qualifying nonprofit.
Built with simplicity and scale in mind, the model gives charities their own co-branded version of the Shopr Rewards app—without any upfront cost to the charity. By embedding a small technology fee into a donor’s initial action, such as a small donation or raffle ticket purchase, the platform is fully funded by the donor from the start. From there, real impact begins.
Supporters gain access to cash back rewards on everyday purchases—many earning hundreds of dollars a year—and can donate any portion of their rewards to the charity while keeping the rest for themselves. In addition, Shopr directly donates a portion of its revenue from every in-app transaction made by that charity’s supporters, creating a recurring stream of funding that grows directly with donor engagement.
“Traditionally, companies pick a single charity of choice. But we saw an opportunity to do more,” said Alex Glover, VP of Marketing & Strategic Partnerships at Shopr Rewards. “Most nonprofits have loyal donors—they just lack tools that work in the background to raise money every day. Our model connects generosity to everyday spend in a way that’s simple, automated, and rewarding for everyone.”
Each charity-branded app includes marketing and engagement tools like personalized push notifications, donation drives, event promotion, featured content, and more. Charities can also run raffles, auctions, and sponsor-funded rewards—all directly within the app—to keep supporters engaged and giving all year long.
Pilot programs with nonprofits in the U.S. have shown strong results, with organizations reporting increased donor engagement, ease of implementation, and new recurring revenue from everyday purchases.
Charities can now apply at shoprapp.com/contact.
