For most dealerships, the sale gets all the attention. But the real profit engine? It’s in service.
The Problem
Car buyers often shop around for oil changes, repairs, and parts — diluting dealership loyalty and revenue potential. When customers drift away, dealerships lose recurring visits that could make up a significant portion of long-term profitability. In fact, according to NADA, service and parts can account for nearly half of dealership gross profit.
The Shift in Customer Expectations
Today’s customers want more than a warranty or coupon. They expect real, everyday value that extends beyond the garage. Loyalty doesn’t stop when they drive off the lot — it continues with every service, part, and accessory purchase.
How Rewards Make a Difference
Shopr Rewards helps dealerships:
- Keep customers coming back by offering access to instant cash back, which can offset service costs.
- Build stronger connections that extend far beyond the first purchase.
- Turn one-time buyers into long-term clients who return again and again.
By rewarding loyalty at every touchpoint, dealerships can stabilize service revenue and grow customer lifetime value. It’s not just about selling cars — it’s about owning the relationship for years to come.
Want to turn service bays into your dealership’s biggest profit driver? Discover how Shopr can help: shoprapp.com/contact
