The fitness industry has one of the highest turnover rates of any subscription model. Research shows that up to half of new gym members cancel within the first 6 months. For gyms, that means lost revenue and constant pressure to replace departing members.
The Problem
Motivation fades, and so does membership. Traditional discounts on classes or gear don’t address the deeper challenge of long-term engagement.
The Shift in Member Expectations
Today’s members expect more than a gym pass — they want rewards that integrate into their lifestyle. They want instant, tangible value that keeps them motivated both inside and outside the gym.
How Rewards Make a Difference
With Shopr Rewards, gyms can:
- Reward continued membership with instant cash back at everyday brands.
- Provide added value beyond the workout, making memberships “stickier.”
- Encourage referrals by giving members benefits they’ll want to share.
By keeping members longer, gyms can stabilize recurring revenue and increase lifetime member value. Shopr transforms a high-churn business into one with predictable growth and stronger community engagement.
When motivation fades, loyalty can keep members around. Shopr helps gyms build relationships that last — driving retention, referrals, and revenue.
Want to keep members engaged beyond the first 6 months? Discover how Shopr can help your gym grow predictable revenue. Find out more: shoprapp.com/contact
