New role adds oversight across B2B content, user acquisition, partnerships and industry engagement as the company scales
Orlando, Fla. – August 26, 2026 – Shopr Rewards (“Shopr”), a fintech-powered engagement and loyalty platform, today announced the promotion of Michaela Finn from marketing & events specialist to senior marketing & partnerships specialist, effective Sept. 10, 2026. Reporting directly to senior management, Finn will oversee day-to-day marketing execution and help coordinate a broader portfolio of campaigns, partnerships and industry engagement initiatives aligned with the company’s commercial strategy.
Finn’s promotion expands her responsibilities from direct content and event execution to broader coordination across Shopr’s marketing function. She will set day-to-day team priorities, review output for quality, accuracy and brand consistency, and help ensure campaigns remain aligned with commercial objectives and delivery schedules.
“Michaela has demonstrated the ability to pair strong content execution with the operational judgment needed to coordinate people, priorities and deadlines,” said Sharon Mattimoe, COO of Shopr Rewards. “She understands how marketing, partnerships and industry engagement work together to support Shopr’s commercial objectives. This promotion recognizes both the quality of her contribution and her readiness to take on broader responsibility as we scale.”
In addition to continuing to produce Shopr’s B2B LinkedIn content and email campaigns, Finn will coordinate campaign calendars and timing with senior leadership and the marketing team. She will oversee execution across user acquisition, influencer and partnership campaigns, monitor progress against agreed performance measures and recommend adjustments based on results.
Her remit also includes oversight of conference administration, sponsorship outreach, external event preparation, award submissions, speaking opportunities and podcast outreach—activities that support Shopr’s partner development and visibility across the industries it serves.
The expanded role strengthens Shopr’s internal marketing structure as the company continues to grow its platform, partner ecosystem and user base. Shopr helps enterprise organizations deliver meaningful financial value through everyday spending while creating additional opportunities for customer engagement, retention and revenue.
For more information about Shopr Rewards, visit shoprapp.com.
About Shopr Rewards
Shopr Rewards is a fintech-powered engagement and loyalty platform that helps enterprise organizations deliver immediate and aspirational value to their customers, members and communities. Eligible users can earn Instant Cash Back from qualifying purchases at more than 300 major retail, restaurant and recreation brands while simultaneously earning Travel Credits toward discounted travel. Shopr Rewards is currently available through enterprise partnerships in closed-user-group environments. Learn more at https://shoprapp.com/
Travel inventory, discounts, rewards and eligibility are subject to availability and applicable Shopr Rewards terms and conditions. Travel Credits have no cash value unless expressly stated otherwise. Payment-card and merchant loyalty rewards are offered by third parties and may vary.
Media Contact
Shopr Rewards, LLC
Media Relations
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www.shoprrewards.com
