Rollins College graduate will support consumer marketing, strategic partnerships, customer acquisition and event initiatives

Orlando, Fla. – September 15, 2026  – Shopr Rewards® (“Shopr”), a fintech-powered engagement and loyalty platform, today announced the appointment of Michelle Burdett as marketing and partnerships coordinator. Burdett will support consumer marketing, customer-acquisition initiatives, partnership development and event coordination as Shopr continues to broaden its reach and strengthen engagement across its growing rewards ecosystem.

Burdett joins Shopr after graduating from Rollins College in May with a bachelor’s degree in business management, a minor in Spanish and a concentration in marketing. Her background includes experience in digital marketing, campus outreach, social media, client relationship management and international marketing.

In her new role, Burdett will contribute to influencer campaigns, customer-acquisition programs, affiliate and brand research, partnership outreach and promotional initiatives. She will also support the coordination of Shopr events and sponsored events, including partner communications, logistics and related marketing activities, along with podcast outreach, award submissions and other visibility-building opportunities.

“Michelle joins us at a point where marketing and partnerships are becoming increasingly interconnected,” said Sharon Mattimoe, chief operating officer of Shopr Rewards. “The strongest opportunities often begin with identifying the right audience, opening the right conversation and then carrying that relationship through execution. Her background and versatility make her well suited to contribute across that entire process.”

While at Rollins, Burdett worked with the college’s Office of International Programs, where she created promotional materials and supported outreach for study-abroad initiatives. She also served as marketing director for WPRK, Rollins College’s student-run radio station, developing social media campaigns, promotional materials and outreach events.

Her experience also includes serving as a campus manager for University Tees and Greek House, where she worked directly with campus organizations and customers, as well as a marketing and studio internship with Thyme Studios in Dublin. Burdett also served as vice president of public relations for the Rollins College Panhellenic Executive Board.

“What excites me most about this role is the opportunity to work across different parts of the business and see how they connect,” Burdett said. “Whether it’s developing a campaign, starting a conversation with a potential partner or helping bring an event together, I’m looking forward to learning quickly, building strong relationships and contributing wherever I can create momentum.”

The appointment supports Shopr’s continued investment in the marketing, partnerships and coordination capabilities needed to grow awareness, deepen engagement and create new opportunities across its consumer and partner initiatives.

Shopr enables users to earn instant cash back across more than 325 leading retail, restaurant, travel, entertainment and recreation brands, creating practical financial value through purchases they already make.

To learn more about Shopr Rewards, visit shoprapp.com.

About Shopr Rewards

Shopr Rewards is a fintech-powered engagement and loyalty platform that helps enterprise organizations deliver immediate and aspirational value to their customers, members and communities. Eligible users can earn Instant Cash Back from qualifying purchases at more than 300 major retail, restaurant and recreation brands while simultaneously earning Travel Credits toward discounted travel. Shopr Rewards is currently available through enterprise partnerships in closed-user-group environments. Learn more at https://shoprapp.com/

Travel inventory, discounts, rewards and eligibility are subject to availability and applicable Shopr Rewards terms and conditions. Travel Credits have no cash value unless expressly stated otherwise. Payment-card and merchant loyalty rewards are offered by third parties and may vary.

Media Contact

Shopr Rewards, LLC
Media Relations
[email protected]
www.shoprrewards.com